Project Imagin8ion, a photography contest promoted by Canon, invites people to submit their imaginative photos for the chance to inspire a Hollywood short film by Oscar-winning director Ron Howard.
The eight winning photos will be used to shape different aspects of the movie: setting, time, character, mood, relationship, goal, obstacle and the unknown. Contestants can submit a maximum of five photos for each of these categories. They can be uploaded from your computer or selected from your Facebook or Flickr photos. Finalists will be selected by the Project Imagin8ion community (via online voting) and Canon experts, with the Grand Prize for each category chosen by Ron Howard.
A one-minute TV commercial to promote the contest has been created. “Parade” features a city street full of visual effects as an astronaut, a little girl riding a huge diamond dog, a mermaid, firefighters, and a winged knight fighting a giant snake, all pass by Ron Howard’s apartment. He is seemingly unaware, as he gazes at a selection of photographs in search of inspiration. You can watch the ad below: