Wednesday, 28 March 2012

Wes Anderson directs imaginative stop motion ad for Sony

After directing two recent commercials for Hyundai, Wes Anderson has now turned to Sony with an advert for their Xperia smartphones that uses stop motion animation. The director, who used stop motion techniques before for his film Fantastic Mr. Fox, worked with animation studio Laika/house for the 60-second ‘Made of Imagination’ TV spot. It features the imaginings of 8-year-old Jake Ryan who thinks that smartphones have tiny robots inside them making the devices work. Take a look at the commercial below:

[Written for PSFK. Article originally posted here]

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